INDIA MARKET
ACCESS PROGRAM (IMAP)
from and to India
T-Bridge
T-Bridge is a T-Hub’s International program that aims to build bridges for entrepreneurs to scale internationally. Programs under T-Bridge target Indian startups ready to go global and international startups looking for support entering Indian and South-Asian markets.
About IMAP
T-Bridge is a T-Hub’s International program that aims to build bridges for entrepreneurs to scale internationally. Programs under T-Bridge target Indian startups ready to go global and international startups looking for support entering Indian and South-Asian markets.
The accelerator-like program starts with virtual interactions with the help of mentors and corporate representatives. It culminates into an intensive India Sprint that is all about localization through business model validation & innovation, piloting and closing deals with the Indian ecosystem.
Video
Program
The objective of the program is to create:
- New revenue streams for the startups through T-Hub’s vast corporate network,
- Curated leads within the Government infrastructure
- Access to various other stakeholders like academia
- Business development leads within corporates
T-Hub supports each international startup to find their first Indian clients by means of access to the potential clients, pilot facilitation and deal closure. All our programs close with a demo day that will give the international startups access to local, national, and international investors customized to their financing needs. Our finance advisory team is always there to facilitate investment and financing deals.
T-Hub supports each international startup to find their first Indian clients by means of access to the potential clients, pilot facilitation and deal closure. All our programs close with a demo day that will give the international startups access to local, national, and international investors customized to their financing needs. Our finance advisory team is always there to facilitate investment and financing deals.
The localization intervention is the heart of the program. It ensures success in a widely different market, that is known for its cultural and structural differences. Each startup will be supported by a customized contextual listening, localization & enrichment process with the help of domain experts and influencers. By the end of the process the startup shall be able to create a product and user experience suitable for the geography as well as a go-to-market strategy that guides the next steps of the market entry.
Proof-of-Concept Facilitation and Market Access A major hurdle for startups is to find first clients in any given market. T-Hub provides access to major clients through its corporate and government network. The importance of a successful proof-of-concept in that process cannot be underestimated. T-Hub helps with access to potential piloting candidates and provides facilitation support along the PoC process to increase chances of success on both ends, the startup, and the potential client. T-Hub’s support is centered around determination of duration of PoC, hard and fast goals and milestones, roles and responsibilities, rules of engagement, determining strategy around financing and pricing of PoC, materials and documents needed.
The operations intervention aims to get the business ready to develop scalable business practices in the new geography and tackles issues like effective hiring, process driven pipeline building and scalable sales processes. Setting up the business, legal and administrative questions and local funding are similarly relevant questions that will be answered at this stage.
Eigibility Criteria
Generally, we for growth-stage start-ups and scale-ups from verticals like FinTech, Healthtech, AgriTech, Sustainability, Smart City and Smart Mobility & Transportation. Deep Tech and Social & Environmental Impact are also of interest to us. The startup companies have preferably secured prior VC funding (Series A, B and above) to be all prepped for their Indian scaling journey ahead. If the startup has scaled into markets other than their home country that’s yet another plus.
Program structure
The program is structured to support the scale-ups journey entering a new geography that operates quite differently from their home market or other markets more similar.
Focus Areas
Business Culture Familiarization
Localization of Business Model
Access to Personal Mentors and EIRs
Office Space and Infrastructure
Corporate Partners and Industry Leaders
Government Engagement
PR Exposure
Soft-landing Support
PoC Facilitation
Corporate Day and Investor Demo Day
No Equity Taken
Benefits
India Market Access Bridge provided a platform for technology-based international startups to expand overseas and reach new clients. The program helped:
Build your pipeline by understanding Indian clients
Scale up Startups with B2B Enterprise or Sustainability solutions
With no stake involved: No equity. No liability.
Impact
300+
International Startups
40+
Countries
20 +
Global Accelerators
Highlights from India Market Access Bridge
Mentors
Naveen Varma Alluri
Engineering Leader | Tech Enthusiast | Entrepreneur
Nandita Sethi
Founder & MD, The Entrepreneur Zone
Karthi Subbaraman
Design Leadership, Microsoft
Vikrant Varshney
Managing Partner, SucSEED Indovation Fund
Testimonials
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About T-Hub
T-Hub enables and empowers an ecosystem hungry for innovation. Based in Hyderabad, India, it leads India’s pioneering innovation ecosystem that powers next-generation products and new business models. It uses the Triple Helix model of innovation based on interaction and collaboration between industry, academia and the government. Incorporated in 2015, it has provided over 1100 national and international startups with access to better technology, talent, mentors, customers, corporates, investors and government agencies. T-Hub also provides thought leadership for Telangana and other state and central government organisations to build innovation ecosystems. It has elevated innovation for leading national and global corporates, transforming enterprise business models for the better.